When you start your own business you need a clear focus on your goals, on the reasons why you think that you can make them come true, and a plan of action. Business plan writing will give you the clarity that you need. It may be difficult for you to make it on your own, so it would be a good idea to contact a professional business plan writer to make sure that your plan is an effective one which could actually work in the real world where there is a fierce competition on almost every market. Such tools truly help you make good decisions. Do know that there is no fix form of a business plan. It all depends on the way of thinking and seeing things. Here, you talk about your vision, which is how you would want your organization to be like in the future. The vision could be something very general and short or could be an entire page of detailed description. It is necessary to include things like marketing strategies, financial goals, human resources and legal requirements.
Business plan writing could be focused internally for decision making processes, or externally for third-party institutions when you are trying to obtain a loan, a grant, and funds from potential investors. Of course, that every time the plan has to be written in a different way according to the targeted audience. This is where the business plan writer who works in a professional agency can be of great help to you by saying the right things to ensure that you attract many investors. The internally focused plans are about the middle goals needed to reach the external ones. For instance, it can be about a new service that you would like to provide, a new product that you want to manufacture or sell, or something more radical like a restructuring of the entire company. When developing an internal plan you could also make a balanced scorecard or establish some success factors in order to measure your success regardless of your finances. However, don’t confuse those factors with success criteria. The difference is that success factors are things that tell you if your organization’s mission has been met and not if you’ve got the desired outcomes or achievements.
If you are trying to obtain a loan from financial institutions like banks, your business plan writing needs an executive summary that includes the key points of a company plan and clearly states the reasons why your organization should get the loan. Although there is no need to mention that, your plan should start with the name of the company and also the owners. A business plan writer with experience in the field is recommended. He will make a proper description of the project and will gather all the reasons why you are reliable enough to obtain a loan. For example he will talk about the financial history, the future income and any other ways that prove your capacity of paying. An executive summary can also be used for an internal project, but in this case it will focus more on strategic and tactical things rather on trying to impress and prove your firm’s reliability. It also states who made the proposal for the project and who will be responsible for putting it into action.